Experiment-Driven Product Innovation

Organizations need a way to test new ideas and fast, kill ideas that don’t work and iterate on the ones that show more promise. In 2017, Ideo studied innovation in over 100+ companies and found that when teams iterate on five or more different solutions, they are 50% more likely to launch a product or service successfully. The practice of continuous product improvement and innovation is a cycle of experimentation, where teams rapidly test leap-of-faith assumptions and get evidence to support key business decisions, ultimately, helping to build consensus and collaborate more effectively with stakeholders. A common challenge is having the discipline to identify, test and track progress towards innovation and making the cycle of experimentation and learning a key practice on any team. Join us to hear more about how your organization and team can adopt an experimentation mindset and embed the practice of experiment-driven product innovation. Carlos Oliveira, principal consultant at adaptiveX will speak on the topic and walk us through the Product Innovation Canvas as well as the Innovation Kata, a process to help teams think big, start small, and take the necessary steps to learn more about their customers, and start solving real problems sooner.

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